Entrance is via the 'Ascending Room', which is a reconstruction of the very lift that the young Guccio Gucci operated himself, at the Savoy Hotel at the turn of the 19th century. It was the first electric lift (elevator) in London and it was the experience of helping guests with their luggage that inspired him to design some himself. So that worked out quite well for him. And Alexis and I very much enjoyed our visit.
Commissioned by Hard Feelings Studio. Creative director Polina Zakharova
Main producer Sveta Yermolayeva